A devoted mother of two boys, Prudence Millsap founded Beauty By Earth (BBE) in 2014. Prudence’s eldest son was the inspiration behind the company. Doctors warned Prudence that her then two-year-old son’s medical condition may have been triggered by the hazardous chemicals prevalent in everyday household items. Prudence was shocked to discover that there were many common products that contained toxic chemicals. As a result, she started her own company to produce environmentally friendly, sustainable products at incredibly reasonable prices. Beauty By Earth believes everyone should have skincare products that enhance their best features without the hidden toxins or exorbitant prices.
She launched her first product – organic Argan oil – in April 2014. Prudence turned a side gig into a full-time business by selling more than 50,000 units in a year, wildly exceeding her initial expectations. The need for more organic and sustainable products surged when their website was officially launched in April 2015. To add even more exciting news for Beauty By Earth, EWG (Environmental Working Group), rated BBE’s products as the highest of quality and safest to use for both the body and the environment.
The beautiful thing about Beauty By Earth is that they strive to meet all of your skincare needs while also protecting the earth. Their goal is to produce the best products possible using only the purest ingredients available. Even more, information is available to customers on the Environmental Working Group’s Skin Deep Database, which also offers excellent safety ratings for a number of BBE’s products. Beauty By Earth is a strong proponent of many organic ingredients, including lavender, shea butter, peppermint, cranberries, hyaluronic acid, and many others.
Beauty By Earth’s mission every day is to create beauty products made to give you peace of mind. In fact, they guarantee that their products will always contain “Plant-Based Ingredients. No Harmful Toxins or Chemicals. Never Tested on Animals. Affordable Prices. Environmentally Sustainable. All Formulations Made in the USA. Plastic Neutral”. Customers can be rest assured that they will never come across Sulfates, Parabens, Phthalates, Synthetic Dyes/Fragrances, Triclosan, Petroleum, or Gluten while purchasing all-natural goods from Beauty By Earth.
When shopping for a safe and protectant sunscreen, or a plant-based self-tanner guaranteed to give you a warm glow any time of the year, Beauty By Earth provides it all. Being obsessively natural is just the beauty tip perfect for any skin tone. Lucky for us consumers, Beauty By Earth provides it all, from toner to tanner.
YouthRestoration premium skincare products: toner, face serum, and moisturizer all include a powerful, plant-based Bakuchiol as the star ingredient. Known for its iconic purple flower, Bakuchiol offers a botanical alternative to retinol and has been proven to reduce fine lines and wrinkles, making your skin look younger and more radiant! These Bakuchiol products gently repair and refresh even the most sensitive skin. Abundant in Vitamin B and organic Aloe Vera, Bakuchiol boosts the development of ceramides in your skin and reduces inflammation, helping to avoid acne and eczema.
Self-tanning mousse is another excellent product that has gained enormous popularity among Beauty By Earth customers. This fast-drying tanning mousse gives you a healthy glow without any of the toxins found in synthetic chemicals. Results appear 6 to 8 hours after application, and this tan can be built up by simply applying again. Witch Hazel, known for reducing inflammation and shielding the skin from harm, bolsters the self-tanner mousse. Vanilla, which helps treat skin infections and encourages healthy skin, is also included. All skin types can achieve their ideal radiance thanks to custom formulas paired with your natural skintone: Fair to Medium or Medium to Dark. Shoppers can simply find a variety of additional items on beautybyearth.com.
The amazingness of these products has gotten countless positive reviews from the clients themselves. Plenty of shoppers have expressed their reviews both on Beauty By Earth’s website and even on social media! One client exclaimed, “This smells soooo good and feels amazing on your skin!”, another said, “This tanner never disappoints. I can be careless even and I never look orange, and I don’t ever have bad lines or streaks. I will repurchase it over and over”.
Today, you can find Beauty By Earth products on their website, Beauty By Earth’s app, Amazon, Target.com, Walmart.com, Grove.com, Thrive, iHerb, and so many more! The Today Show, Elle, InStyle, Rolling Stone, and the New York Times are just a few of the media outlets that have featured Beauty By Earth.