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NFT & Metaverse

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Maybelline New York Launches The Falsies Surreal Extensions Mascara Featuring Its First-Ever Avatar

Maybelline New York, the world's leading cosmetics brand, is expanding its best-selling mascara portfolio to launch a product so surreal, only an avatar can bring it to life. The new Falsies Surreal Extensions Mascara is launching with the help of Maybelline's first-ever avatar May, who is featured alongside Maybelline global ambassador Gigi Hadid in the upcoming campaign that merges the real and the virtual worlds.
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Utopia Avatars Launches Its Genesis Collection

The Group founded by Alejandro Saez, Maria Bravo and Javier Garcia together with their advisory board Randi Zuckerberg, Pepe Bastón, Deepak Chopra, Eva Longoria, Faze Banks, Desiree Ansari & Maha Abouelenein, have announced the launch of its first collection of NFTs, or Utility Based Tokens (UBT) as they called it; Utopia Avatars.
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Creatd’s OG Subsidiary Announces First-Ever Generative NFT Drop

The OG Gallery's new collection will drop next week, and is available for preview beginning today The new generative NFT drop features 1,000 one-of-a-kind images, which can be minted on OG Gallery's site for 0.02 ETH beginning on Thursday, December 15th at 12pm EST OG Gallery will provide exclusive perks to holders of its digital assets including framed one-of-a-kind art prints, early access to future drops, and member merchandise/
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Elizabeth Banks and Archer Roose Experience their New Bubbly Rosé In the Metaverse. Sort of.

While seemingly every brand has been racing toward the new technological playground known as the metaverse, Archer Roose - a leading canned wine company - has decided to participate in a different way, by highlighting the confusion behind what the metaverse actually is. And they've done so alongside Chief Creative Officer Elizabeth Banks.
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PMQ Hong Kong presents ‘FabriX’, a brand new pilot programme for digital fashion

Periodic lockdowns sped up the digitalisation of all industries, and the migration into a world of Web 3.0. Major fashion houses and lifestyle brands are diving into the Metaverse with virtual products and collectibles. Hong Kong's leading creative lifestyle destination PMQ is all about translating creativity into business opportunities for highly talented fashion designers in the city, and leading way into the digital fashion arena. Presented by PMQ and with Create Hong Kong of the Government of Hong Kong Special Administrative Region as the Lead Sponsor, FabriX is Hong Kong's pioneering digital fashion initiative to break into this new reality of weaving pixels into fashion – a-first-of-its-kind in facilitating local fashion designers from sketch, design, 3D digital production to listing on global digital fashion marketplaces.