Blue Bite Awarded “Most Innovative Use of NFC Technology” at NFC Forum 2022

Blue Bite™, the leader in connected products technology, was named one of five grand prize winners from a global field of nominations for the Most Innovative Use of NFC Technology during the NFC Forum 2022 Online Innovation Awards Ceremony.

Blue Bite’s winning program was part of a “tech-led reimagination” of a global online commerce company that resulted in a 90% customer satisfaction rate on authenticated transactions. In collaboration with Blue Bite, the company introduced an authenticity guarantee, an innovative NFC-powered program that provides assurance of the authenticity of purchases, including refurbished items, dramatically improving the transaction experience for consumers and sellers.

The NFC Forum Innovation Awards support and recognize the development and deployment of innovative and exemplary NFC products, services and applications, with a focus on improving people’s lives through contactless technology.

Blue Bite’s Co-Founder and Managing Director Mikhail Damiani addressed NFC Forum participants from around the world to discuss and explore a variety of elevated consumer experiences that brands can employ using NFC technology. “Our goal is to transform how brands connect with consumers using physical products,” said Damiani. Blue Bite’s authentication experience utilizes NFC tags to deliver increased safety, trust and transparency to consumers, providing them with peace of mind and serving as an incentive for them to scan. As consumers become more accustomed to interacting via scanning products, it opens the door for brands to offer additional value through personalized storytelling, product commerce, circularity and sustainability.

“We appreciate the NFC Forum’s efforts to serve as the leading community-led organization to improve and drive the future of NFC technology,” Damiani added.

In addition to utilizing NFC tags, Blue Bite unlocks the true potential of physical products by empowering brands to build dynamic digital consumer experiences and channel them through physical items using connecting technologies like QR codes and Shadowfencing™.

Blue Bite has also been recognized by dotCOMM Awards, receiving a Platinum Award for Mobile/Apps: Use of QR Code. dotCOMM Awards is an international competition honoring companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry as it transforms how we market and communicate products and services.

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