Chipotle To Launch New Fajita Quesadilla Inspired By Viral TikTok Trend

Chipotle Mexican Grill (NYSE: CMG) today announced it will introduce the new Fajita Quesadilla on March 2 as a digital-only menu item on the Chipotle app and Chipotle.com. For the first time ever, guests will be able to get their favorite Chipotle Quesadillas with Monterey Jack cheese, their protein of choice, and fresh fajita veggies via Chipotle’s digital ordering channels. The fan-favorite Chipotle-Honey Vinaigrette dressing will also be offered as one of the three included side options guests can select for all Quesadillas on the Chipotle app and Chipotle.com.
Starting March 2, fans will be able to get their favorite Chipotle Quesadillas with Monterey Jack cheese, their protein of choice, and fresh fajita veggies via the Chipotle app and Chipotle.com. The fan-favorite Chipotle-Honey Vinaigrette dressing will also be offered as one of the three included side options guests can select for all Quesadillas. The menu updates are a result of a viral TikTok trend popularized by creators Keith Lee and Alexis Frost.

Chipotle Mexican Grill (NYSE: CMG) today announced it will introduce the new Fajita Quesadilla on March 2 as a digital-only menu item on the Chipotle app and Chipotle.com. For the first time ever, guests will be able to get their favorite Chipotle Quesadillas with Monterey Jack cheese, their protein of choice, and fresh fajita veggies via Chipotle’s digital ordering channels. The fan-favorite Chipotle-Honey Vinaigrette dressing will also be offered as one of the three included side options guests can select for all Quesadillas on the Chipotle app and Chipotle.com.

A 10/10 Rating  
In late 2022, TikTok creator Alexis Frost reviewed a Chipotle Steak Quesadilla with Fajita Veggies, dubbing it a perfect “10” for her 2.4 million followers. Fellow food critic Keith Lee stitched Alexis’ TikTok with a video of himself sampling the Quesadilla with a DIY vinaigrette hack made by combining Chipotle-Honey Vinaigrette dressing and sour cream. Keith’s coveted “10 out 10” rating of the “hack” flooded the feeds of his more than 10.7 million followers and the entire platform took notice. In the week following Alexis and Keith’s videos going live, Chipotle saw more than 30.6 million views, 3.7 million likes, 47,200 comments, and 69,500 shares of viral TikTok content about the Steak Quesadilla with Fajita Veggies.

Worth the Wait
Despite the massive fanfare around the viral “hack,” it posed a challenge for Chipotle’s restaurant employees because it was not an official menu item on Chipotle’s digital ordering channels. Chipotle quickly mobilized to execute tech updates for approximately 3,200 restaurant locations and conduct training for more than 100,000 employees, ensuring a seamless experience for guests and restaurant team members. 

“TikTok has not only changed the way we communicate with Gen-Z, but it’s proven it can identify areas of opportunity within our business,” said Chris Brandt, Chief Marketing Officer. “With the launch of the Fajita Quesadilla, we are celebrating Keith, Alexis, and all our superfans who were craving this delicious customization while prioritizing support for our employees.”

To pay homage to Keith Lee and Alexis Frost, Chipotle is launching Keith Lee’s custom Quesadilla order, the “Keithadilla,” and Alexis Frost’s favorite Quesadilla order, the “Fajita Quesadilla Hack,” on the Chipotle app and Chipotle.com for a limited time. These are the exact orders that received “10s” from both Keith and Alexis on TikTok.

Five New Fajita Quesadillas
Chipotle guests will be able to add fresh fajita veggies to any type of hand-crafted Quesadilla on the Chipotle app and Chipotle.com, which means starting March 2, there will be five new Quesadilla combinations on the Chipotle digital menu, including:

  • Steak Quesadilla with Fajita Veggies
  • Chicken Quesadilla with Fajita Veggies
  • Barbacoa Quesadilla with Fajita Veggies
  • Carnitas Quesadilla with Fajita Veggies
  • Sofritas Quesadilla with Fajita Veggies

Each Hand-Crafted Quesadilla is served with three sides. The Chipotle-Honey Vinaigrette dressing will be available as one of the three included side options on the Chipotle app and Chipotle.com starting March 2. 

Introducing the “Keithadilla” and “Fajita Quesadilla Hack”
To pay homage to Keith Lee and Alexis Frost, Chipotle is also launching Keith Lee’s custom Quesadilla order, the “Keithadilla,” and Alexis Frost’s favorite Quesadilla order, the “Fajita Quesadilla Hack,” on the Chipotle app and Chipotle.com for a limited time. These are the exact orders that received “10s” from both Keith and Alexis on TikTok.

  • Keithadilla
    • Fajita Quesadilla with Steak
    • On the Side: Roasted Chili-Corn Salsa, Sour Cream, and Chipotle-Honey Vinaigrette
  • Fajita Quesadilla Hack
    • Fajita Quesadilla with Steak
    • On the Side: Roasted Chili-Corn Salsa, Tomatillo Red-Chili Salsa, and Sour Cream

“I never could have imagined that I’d have my own menu item at Chipotle,” said Keith Lee. “I’m blessed to be able to work with Alexis and Chipotle to answer the call from the TikTok community. In my opinion the new Fajita Quesadilla dipped in the Chipotle-Honey Vinaigrette mixed with sour cream is a 10 out of 10.”

“The Fajita Quesadilla has been one of my favorite reviews I’ve done on TikTok,” said Alexis Frost. “Collabing with Chipotle and Keith for this launch is a dream, and I’m so excited to play a part in making the Fajita Quesadilla an official menu item.”

Next Stop: Vegas 
During an upcoming day in March, Keith and Alexis will be surprising lucky Chipotle fans in Las Vegas, Keith’s city of residence, with their digital-only Quesadillas.

Fans can follow @keith_lee125@alexis.frost, and @Chipotle on TikTok for more updates.

Total
0
Shares
Related Posts
Read More

Mexico City’s Elena Reygadas Is Named The World’s Best Female Chef 2023

In the first of this year's pre-announced awards, The World's 50 Best Restaurants 2023 today reveals that Elena Reygadas, chef-owner of Rosetta in Mexico City, has been named as The World's Best Female Chef 2023. Since being recognised as Latin America's Best Female Chef in 2014, Reygadas has become one of the most important figures within Mexican gastronomy.
Read More

Chipotle Announces Partnership With Street Fighter 6

Chipotle Mexican Grill announced its partnership with Street Fighter 6, the latest installment of one of the top selling fighting games of all time. Chipotle will be the first restaurant brand to give Street Fighter 6 players the opportunity to earn Fighter Coins through digital entrée purchases made on the Chipotle app and Chipotle.com. Later this year, Street Fighter 6 will feature in-game integrations like Chipotle Daily Brackets, Battle Hub signage, and Chipotle-branded avatar items. 
Read More

Rediscover Figs: The Aancient Fruit With Modern Appeal

The start of the 2023 California Fresh Fig season is just weeks away but California fig farmers are excited about more than harvest this year. Newly published research review confirms what the California fig industry has been touting for years: figs are delicious and nutritious. The review also suggests there are even more potential benefits with recommendations for further research in the areas of gut health, cholesterol, and glucose control.