Donner Electric Guitars Brought ’90s Rock Vibe To Private Policy NYFW Show

The DST-400 Seeker Series Electric Guitars and the DST-152 Seeker Series Electric Guitars were both featured in the brand’s NYFW “Peace and Love” themed runway show.
Donner X Private Policy_NYFW2023_show look with electric guitar DST-152 / Photo credit: Guanyu Liu

Donner, a leading manufacturer of innovative and feature-rich musical instruments, made its NYFW debut when it teamed with Private Policy to feature Donner’s electric guitars during the New York-based brand’s New York Fashion Week runway show on September 10. With the title “Noah’s Ark,” which emphasized the importance of peace and love, Private Policy’s latest collection was paired with Donner’s DST-400 Seeker Series Electric Guitars and its DST-152 Seeker Series Electric Guitars, and were held by the models as they walked down the Spring Summer 2023 runway. The NYFW event also featured Donner’s musical instruments in the form of a band setup, including the DJP-1000 Semi Hollow Jazz Guitar with vintage sunburn finish and the HUSH-I Silent Guitar with revolutionary design. This is the first time a musical instrument brand has been featured at New York Fashion Week.

“We were so honored to team with Private Policy on their NYFW show,” said Amber Xu, senior marketing manager for Donner. “Private Policy is a young, inventive and passionate brand, just like Donner, which made this partnership seamless.”

On the runway, Donner’s DST-400 Seeker Series Electric Guitar and DST-152 Seeker Series Electric Guitar completed two of the looks. Aimed at young and beginner artists, the DST-152 electric guitar comes in four different color — Ice Blue, All White, Red/Black and Sunburst. With the layout of well-balanced HSS pickups, the DST-152 creates a warm and vintage tone that recreates the vintage vibe of rock and roll music from the 90s.

Donner X Private Policy_NYFW2023_show look with electric guitar DST-400 / Photo credit: Guanyu Liu

The DST-152 guitar appeared in a Cream-White color, adding a sexy and retro touch to the model’s white halter top and silk skirt ensemble, while the black-and-white DST-400 guitar added to an outfit that embodies the epitome of cool: a hazy patterned black-and-white button-up with slim-fit trousers.

“When we designed the collection, we had the rocker look in mind, effortless and full of attitude, and bringing that free spirit to our interpretation for today,” said Siying Qu of Private Policy. “Therefore, it was perfect that we could partner with Donner and have not only electric guitars on the runway, but also a full band setup for guests to play. It was a true music and fashion party.” 

As a young brand in the musical instrument industry, Donner pays additional attention to the voice of young artists and Gen-Z, which makes it easier for them to find connections with brands like Private Policy. Independent artist Jon Dretto, who attended the event and is no stranger to the Donner’s electric guitar, made his way behind the runway scenes to test the Donner DST-152 for himself and shared it with his 5 million followers online. Judging from the way his fingers effortlessly strummed the guitar strings, it’s clear that Donner is equal parts style and substance — just like Private Policy.

Total
0
Shares
Related Posts
Read More

LILYSILK Launches Its Gorgeous 2023 Fall Collection

LILYSILK, the world's leading silk brand with a mission to inspire people to live spectacular, sustainable lives, is launching its 2023 Fall Collection, themed The Art of Living, today. LILYSILK is encouraging silk lovers to explore "the art of living" and appreciate the delicate, elegant, and poetic side of the global silk icon's gorgeous autumn pieces.
Read More

Gaudess Premiers at Flying Solo in New York

Today GAUDESS® proudly announced the promotional fashion and style launch at Flying Solo Studio Copper Room in New York, New York. Their magazine and celebrity placements bring brands to life at the center of fashion. Flying Solo offers premier photographers, stylists, and creative directors the opportunity to embrace the unique spirit, beauty and nature of GAUDESS.
Read More

G-SHOCK Introduces New Collection With Retrofuture Look

The NH Collection New York Madison Avenue hotel has partnered with Perfect Picnic NYC to offer guests an exclusive 'Picnic in the Park Experience', providing hotel guests with an opportunity to enjoy one of the sweetest joys of summer in New York: a deluxe made-to-order picnic in New York City's iconic Central Park.