Fruit Of The Loom® And Recover™ Launch Affordable And Sustainable T-Shirt Collection

Fruit of the Loom, maker of the iconic FRUIT OF THE LOOM® branded apparel, is partnering with leading materials science company, Recover Textile Systems, S.L., maker of Recover™ fiber, to release a new collection of classic, unisex t-shirts beginning today.
Fruit of the Loom® and Recover™ are set to release a collection of classic, unisex t-shirts made from responsibly sourced fabric and material.

With inclusive sizing and responsibly sourced fabric and material, each sustainably designed t-shirt is made with 20% Recover™ best-in-class recycled cotton fiber and is available in eight colors. Each t-shirt is priced at $15. The limited-edition collection will be available for purchase starting August 30 on Fruit.com and Amazon, while supplies last.

The new Recover™ cotton t-shirt collection is one of the many ways Fruit of the Loom is delivering against their goal to “increase sustainable sourcing across key materials” as outlined in the company’s global sustainability plan, Fruitful Futures™. The plan documents specific commitments across three key pillars—People-Centric, Planet-Conscious and Product Authenticity.

“This collection is the latest way Fruit of the Loom is producing more sustainable products across the entire business. As one of the world’s largest manufacturers and marketers of casual wear, we are committed to reducing our environmental impact across the total value chain,” said Mercedes Lopez, Vice President of Corporate Social Responsibility at Fruit of the Loom.

The partnership with Recover and the use of their cotton enables the company to offer a circular sustainable program that utilizes textile production waste to create high-quality recycled cotton fiber. Recover’s proprietary recycled cotton fiber is one of the lowest-impact fibers available in the market, significantly reducing the carbon and water footprint of the apparel produced with the fiber. By partnering with Recover, Fruit of the Loom continues to demonstrate its innovation and commitment to sustainability.

“We’re delighted to collaborate with Fruit of the Loom in order to accelerate the adoption of sustainable initiatives within the casual wear segment. The universality of the collection perfectly fits with the values of the Recover™ brand to achieve circular fashion for all,” said Boris Mercier, Senior Vice President of Marketing at Recover.

For more information on the new collection or Fruit of the Loom’s sustainability commitments, visit Fruit.com.

Total
0
Shares
Related Posts
Read More

Hurley Drops 3 New Collections in Celebration of the Hurley Pro Sunset Beach

For the second year Hurley, the iconic action-sports brand, announces title sponsorship of the Hurley Pro Sunset Beach 2023 in North Shore, Oahu. The world's best surfers are heading to the iconic open-ocean Hawaiian break to compete in this Men's and Women's World Championship event, the second stop on tour, and an event that will set the competitive tone for the rest of the year.
Read More

SHAPE Launches Digital Magazine With Ashley Park

Today, we are excited to announce the publication of the Stitch Fix 2023 Style Forecast. Informed by billions of data points from nearly four million clients, along with key insights from our thousands of expert stylists and in-house team of trend forecasters, the Stitch Fix 2023 Style Forecast offers a pulse on what's happening in real life, not just on the fashion runways. Read on for our top insights and predictions, and download the full report for more.
Read More

Pacsun Reveals Festival Fashion For Pre-Summer 2023 Campaign

Pacsun has curated fun and expressive music festival season looks with new men, women, and unisex styles. Pacsun's Festival Campaign spotlights the retail leader's creative community by turning the camera on a diverse group of young, independent musicians and artists. In the campaign video, each displays their favorite festival outfit from Pacsun, while expressing their passions and influences, emphasizing how music and fashion can connect and inspire.