The Endery, an innovative knitwear brand that tackles global waste and creates lifelong knits from deadstock yarn, today announced the launch of its limited-edition holiday sweaters in collaboration with Maker’s Mark®, an iconic Kentucky bourbon with handmade quality and sustainability at its core.
Drawing on the expertise and shared belief that the best things in life are handcrafted with care, The Endery has worked alongside Maker’s Mark to create this line of bespoke sweaters as a playful homage to nostalgic holiday traditions reimagined for modern times. These exquisite, handcrafted sweaters will be available in a variety of distinctive designs that are based on vintage pattern books and this year’s festive line-up of limited-edition Maker’s Mark holiday bottles.
Each sweater is handcrafted in Peru utilizing deadstock materials, specifically alpaca wool yarn that has been discarded or recycled and would have otherwise gone to waste. Each sweater is unique to its owner, just as each bottle of Maker’s Mark has a unique red wax dip that was left by the hands who made it.
“We’re delighted to be partnering with Maker’s Mark to release a line of limited-edition holiday sweaters,” said Kelly Phenicie and Ellen Saville, founders of The Endery. “The Endery has been at the forefront of innovative knitwear, slow fashion and playful prints, and we couldn’t be more thrilled to be working with a brand that shares the same belief and passions that we do.”
With a shared focus on creating a more sustainable future for their respective industries, The Endery and Maker’s Mark aspired to take the holidays back to a time when things were made to last, and sweaters were considered timeless, cherished heirlooms. This special collection encourages a more conscious consumption of clothing, while still delivering the festive feeling that only a holiday sweater can bring.
“Just like your passed-down family recipes and favorite cocktails, the holiday sweater has become a staple of annual holiday gatherings and the festive times we share with family and friends,” said Josh Clark, Senior Brand Manager at Maker’s Mark. “We were excited to partner with The Endery, not only to transform our limited-edition bottle designs into full-size fashion that serves up holiday cheer but to do so in a high quality, sustainable way.”
Priced at $250 per sweater, all sales from the bespoke knitwear will go directly back to The Endery’s workers in Peru to improve their facilities and safeguard the indigenous knitters’ traditional craft, amplifying the positive impact for their communities.
The Endery x Maker’s Mark holiday sweaters are now available to purchase at www.theendery.com.