XOXO Partners With Ellie Thumann For Fall/Holiday 2022

Brand resurrects iconic ‘supermodel’ campaign alongside popular YouTuber/Model.
Ellie Thumann for XOXO

XOXO has partnered with well-known YouTuber/model Ellie Thumann to resurrect their iconic ‘supermodel’ campaign for the Fall/Holiday 2022 season. Shot in Brooklyn, NY by photographer Shane LaVancher and Creative Director/Stylist Leah Snow, the print campaign pays homage to the colorful yet simplistic images of the 90’s and features an array of XOXO apparel, footwear, accessories, optical and intimates.

“We are so excited to be working with Ellie,” says Joey Carney, Licensing Director for XOXO. “We really took some time to evaluate what ‘supermodel’ means to the brand and the younger generations today and felt that it was so much more than just a beautiful face. Not only is Ellie beautiful on the outside, but she is extremely connected and relatable to her followers as well as an advocate for important issues in our society such as mental health and wellbeing.”

Ellie Thumann for XOXO

Made famous in the early 1990’s, the ‘Hugs and Kisses’ campaigns featured budding models such as Tyra Banks, Claudia Schiffer, Alessandra Ambrosio and Chrissy Teigen throughout the years.  This year Ellie Thumann makes her debut as the next XOXO ‘it-girl’. 

XOXO continues to be the leading juniors/young contemporary brand for retailers with fashion that is on-trend, affordable and accessible. The entire campaign as well as a list of retailers can be found on www.xoxo.com.

ABOUT XOXO
XOXO is a young contemporary fashion brand that features on-trend designs that are attainable for the fashion-forward female. A true lifestyle brand, XOXO offers captivating designs for all aspects of their consumer’s daily life. For additional information on XOXO, visit www.xoxo.com.

Total
0
Shares
Related Posts
Read More

Dita Von Teese Announces New Las Vegas Residency Dita Las Vegas

International Queen of Burlesque, Dita Von Teese, announced today her premiere residency, DITA LAS VEGAS: A Jubilant Revue, at Horseshoe Las Vegas, opening in the Jubilee Theater on Thursday, Oct. 5, 2023. A lifelong aficionado of the iconic Las Vegas show Jubilee—the last remaining showgirl production of its kind that ran at Bally's Las Vegas from 1981 through 2016—Dita is debuting a new show merging her signature burlesque acts with the celebrated Jubilee aesthetic, including incorporating some of the show's original costumes and sets.
Read More

Pacsun Launches Summer 2023

To kick off Summer 2023, Pacsun is turning to its Pac Community of micro-influencers, store associates and customers all season long to give a more authentic and unique lens into the world of Pacsun via digital efforts and social media. Building on the momentum of its Spring success, Pacsun in tandem with the Pac Community will host weekly TikTok live selling streams to share their favorite styles and moments in real time, giving customers a behind-the-scenes look at the latest drops and must-haves, while also providing exclusive access to seasonal events and moments across the country. Pacsun's TikTok live selling will stream each week from Pacsun's own Fashion Island and Downtown LA stores, as well as surprise locations planned throughout the Summer, like the 2023 Stagecoach Festival, The Governors Ball Music Festival, and an end-of-Summer Daytrip Long Beach in Pacsun's home of Southern California.