Global e-retailer boohoo debuts their collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the CEO & founder of Poosh. Kardashian Barker as the brand’s newest ambassador is delivering two capsule collections that have been created in tandem with a journey of investigation into the opportunities for creating a more sustainable fashion future. This has all been captured on film and is being shared in a social series with Kourtney’s 198m followers to improve understanding and drive conversations. The debut FW22 collection was showcased on a variety of models in all sizes during the runway show at New York Fashion Week this evening. The invite-only runway show is available via see now, buy now on boohoo.com. Additionally, to follow this runway show, boohoo has partnered with Global Fashion Exchange to host an invite-only clothing swap event, SWAPTAILS with performances by NY downtown icons: Kevin Aviance and Nomi Ruiz. This swap event is designed to inspire consumers on how to extend the life of their clothing in a fun and engaging way.
Global Fashion Exchange (GFX), boohoo, Fashion Revolution, Peace Boat US, IRK Magazine, Wearable Collections, and BK Style Foundation come together to support boohoo’s newest Ambassador, Kourtney Kardashian Barker’s educational journey by holding a swap event on September 14th, during New York Fashion Week to teach consumers how to extend the life of their clothing. boohoo sought to work with Patrick Duffy, CEO of GFX to learn from his extensive knowledge of the sector with the aim of realizing the brand’s ambitions to educate, inform, and change. Duffy has already become a valued advisor to the brand helping guide the development of its first ever education social series, which seeks to raise awareness of the environmental impact of the fashion industry and signpost what business and individuals can do to make positive change.