ife is a collection of small moments and America’s #1 imported wine, Stella Rosa® Wines, is proud to announce another exciting milestone: a collaborative campaign of two industry powerhouses. According to a recent study, celebrating positive life events increases perceived social support. Stella Rosa and country music star, Lainey Wilson, are on a mission to spread positive vibes by inspiring consumers to gather, raise a glass, and #stellabrate every moment. Stella Rosa proudly offers 30+ wines in its portfolio, a glass for every occasion on the good ‘ole journey.
Stella Rosa® Wines recently released the ‘Moments Made Sweeter‘ campaign featuring Lainey Wilson. The campaign emphasizes celebrating the journey, not just the destination. Stella Rosa® was there to celebrate with Lainey Wilson when she set off on her first solo headlining tour, won Female Artist of the Year at the Academy of Country Music Awards, and of course, raised a glass on National Wine Day.
Stella Rosa Wines’ impact on pop culture today is undeniable – from trendy cocktail recipes to new innovations like canned wines, spicy flavors, non–alcoholic wine and more, Gen Z and Millennials are embracing the moments to #stellabrate.
Stella Rosa Wines’ nostalgic yet ever-evolving presence is what initially attracted Wilson to team up with the brand, but it was Stella Rosa Wines’ commitment to supporting her journey, and that of other women in music, that gave her endorsement deeper meaning for both Stella Rosa and Lainey Wilson fans.
“Whether I’m at home or on the road, I’m always dreaming up new ways to express myself through more than just my music,” said Wilson “There are so many small moments along this crazy journey that have helped build my story, which is why I love to savor them, and Stella Rosa makes them that much sweeter.”
Whether she’s entertaining at home or on the road, Lainey Wilson is a proud fan of Stella Rosa’s various collections, including but not limited to:
- Stella Rosa Semi–Sparkling and Fully–Sparkling Wines
- Stella Rosa Non–Alcoholic Wines
- Stella Rosa Single–Serving Canned Wines
“Everyone has a story to tell, a reason to celebrate, or a tradition to keep alive and our hope is that Stella Rosa Wines can be there to make those moments sweeter,” says Stella Rosa® Wines President, Steve Riboli. “Lainey Wilson is the ultimate example of perseverance and authenticity. She is comfortable in her journey, and we hope that can serve as an inspiration to other Stella Rosa fans.”
To learn more about the ‘Moments Made Sweeter’ campaign, visit our Stella Rosa website. For the official commercial, watch here. Follow Stella Rosa Wines on Instagram at @StellaRosa for the latest happenings.
