Lemon Perfect, the fastest-growing brand in the enhanced water category*, announced today a partnership with Philadelphia Eagles quarterback Jalen Hurts. A daily Lemon Perfect drinker, Hurts joins Lemon Perfect as a brand champion to help quicken Lemon Perfect’s rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.
As football fans across America turn their attention to the NFL season, Hurts’ partnership with Lemon Perfect is a touchdown pass between the fast-rising quarterback – the youngest quarterback in NFL history to start a playoff game – and a brand that’s rapidly gaining fans across America with its mouthwatering lineup of flavors.
“Lemon Perfect is my new favorite drink,” said Hurts. “Giving up sugary drinks was a challenge until I found Lemon Perfect, which is delicious and refreshing – with zero sugar. I’m also aligned with Lemon Perfect’s belief that healthy hydration can not only taste good but be accessible too. I look forward to sharing Lemon Perfect with my fans so they know water doesn’t have to be boring anymore.”
As a key Lemon Perfect spokesperson, Hurts will help build brand awareness among NFL fans everywhere, particularly in the Delaware Valley, where Eagles fandom is fervent.
“We’re honored to have Jalen join our Lemon Perfect team as the first NFL spokesperson in our company’s short history,” said Lemon Perfect Founder and CEO Yanni Hufnagel. “Jalen is an MVP-level NFL star whose reach will continue to accelerate with each Eagles win. Powered by lemons, Jalen is poised for a big statistical season while leading the Eagles to a great year.”
In April, Lemon Perfect announced the closing of a $31 million Series A headlined by internationally celebrated award-winning artist and entrepreneur Beyoncé Knowles-Carter. The financing brought Lemon Perfect’s total valuation to over $100 million in less than three years from the company’s selling its first bottle.