Eric Luechter is a young social media marketer from Canada who has achieved more than most 20-year-old entrepreneurs. At the age of 16, he has achieved what many people can only dream of, making a five-figure monthly income by working with celebrities. Born and raised in Toronto, Eric has always been interested in entrepreneurship and marketing. He started his journey when he was only 12 years old, creating a social media page dedicated to comedy & memes. The page quickly gained a massive following, and he soon realized how easy it was to crack the social media algorithm.
Eric’s success did not come overnight. He had to put in a lot of hard work and dedication to achieve his goals. He spent countless hours researching and studying marketing, learning from the best in the industry. Eric credits his success to his willingness to learn and his ability to adapt to changes in the industry. One of Eric’s most significant achievements was taking his first business trip to LA at the age of 15, hanging out with celebrities and millionaires constantly, with his mom.
I was curious how Eric achieved all of this so I messaged him on Instagram, this was his response; “I have a lot of ties & connections, I outsource some stuff and some stuff I do myself, but I narrow down all my connections to the cheapest person and then negotiate the price as low as I can, I then supply large agencies for that service and sell that service to my clients as well” It’s a simple but very profitable business model, but, what does he offer? “It depends on the client, if it’s a musician I help them run mass TikTok influencer campaigns where they dance to my clients song, sometimes I get their songs into playlists, it all depends on the clients needs. As for businesses it’s usually PR & social media management, as well as creative advertising on Instagram & TikTok.
I did have a question for Eric that was in the back of my head for a while which was; “how do you make sure your clients take you seriously as you’re so young?” Honestly at first not a lot do, but I make they understand I’m a teenager and I know what ads would click/be effective on my friends, age group or even me.”
Eric’s success story serves as an inspiration to young entrepreneurs everywhere. He proves that age is just a number and that anyone can achieve success if they are willing to put in the work.